The Otto Group, which has been listed on the German stock exchange since June 2021, is one of Europe’s fastest growing fashion and lifestyle platforms. With 11.4 million active customers in 26 countries, it generated revenue of around EUR 1.73 billion in the past financial year.
The Company is now also expanding its digital services and has acquired a majority stake in the Swiss Medgate Holding, a company offering digital health services. This will enable the Otto Group to expand its business portfolio in this lucrative market segment.
Corporate Design & Values
The redesigned Otto Group’s logo and website reflect the values of the Company, which are designed to guide the company through the digital transformation in the future. They also tell stories about how these values are lived, and how the Otto Group will continue to be part of the digital transformation for many years to come.
In the new logo, two letters of the Otto Group – “O” and “G” – are combined to create the so-called super symbol, which is very clear and catchy. This will serve as a reminder for the Otto Group and its Group companies that they are all bound together as part of the Otto Group.
It is this brand recognition that makes the Otto Group so successful in international markets and helps to keep its brands firmly rooted in the hearts of customers. The new corporate design is therefore a perfect complement to the company’s other communication channels, which are geared towards delivering a clear message.
A new typeface named “Optimist” was developed for the redesigned Otto Group by the Swiss font foundry Newglyph. This typeface is light and dynamic and easy to read on all media.
Besides the logo, the Company’s redesigned website contains many more features to inform visitors about its core business areas and its latest developments. These include the company’s own newsletter, social media pages and a news section with an extensive portfolio of articles from its employees.
The Company’s website and print materials are characterized by a clear, almost minimalist design. A lively selection of photos, and simple, humorous illustrations emphasise the positive aspects of the Otto Group’s activities.
At the heart of the Company’s brand strategy is a focus on responsible action and value-driven entrepreneurship. For this reason, the Otto Group spends a tenth of its profits on charitable causes.
This approach has made it possible for the Company to achieve decisive improvements in its CR Strategy 2020, including the achievement of targets to cut its greenhouse gas emissions by more than half. In addition, the Company has achieved major successes in other areas.
In the past 2021/22 financial year, the Group was able to increase its revenues and earnings on a comparable basis by double digits, and has maintained its profitability. The Group has therefore set itself new, more ambitious targets for the coming years.
In the current 2021/22 financial year, the Otto Group expects to see further dynamic growth in its global online retail businesses and to benefit from the progress that has been made in the COVID-19 pandemic in particular. In Germany, the Company’s business in the furniture and technology ranges will also develop positively.
